BRAND WORLDS / A SYSTEM WITH A POINT OF VIEW
AREA OF INTEREST · CURRENTLY EXPLORING
Visual identities.
An identity is a family of visual choices, not only a logo.
A LITTLE CONTEXT
What it can be.
A visual identity connects marks, typography, color, layout, and imagery into a system. Clear rules help those elements feel related when they appear in different places.
OUR CURIOSITY
How we’re exploring it.
We’d start by understanding the idea and audience, then explore a few visual directions before building a compact system. As a student-led studio, we’re developing this practice through our own concept exercises.
THINGS TO CONSIDER
Some of the pieces.
- A visual point of view
- Type, color, and graphic elements
- Simple rules for consistent use
- Examples across relevant touchpoints